King of Prussia >> Even a high-energy charitable event called the “Breast Workout Ever” can be amped up for greater awareness, noted Kelly Bosco, owner of Lucille Roberts, the Women’s Gym.
“The event still benefits Making Strides Against Breast Cancer, but we’re making it a little bit bigger and better than last year, with three classes instead of one,” Bosco said.
When the free outdoor zumba and boot camp classes return to Henderson Square Shopping Center for the second year on Saturday, there will be more vendors, more business participation, and hopefully more fitness enthusiasts — including any men who would like to infiltrate the customarily women-only sphere — hitting the front portion of the parking lot at 314 S. Henderson Road, King of Prussia.
“The day will have more of a community feel, where people can come and do the class and then walk around and do a little shopping, making it more of an event instead of just the boot camp,” explained Bosco, who operates the Lucille Roberts facility with her mom, Patti Bosco. “It is open to everyone, but since it does draw more women we reached out to businesses more from the beauty side with makeup, jewelry, skin care … things that would give people more of an incentive to come out.”
Vendors who will be on hand to sell products and offer free services include Mary Kay makeup; Rodan and Fields skin care line; Stella & Dot jewelry; Oakley Sunglasses; Eddie Bauer; Isagenix International and the UPS store.
Fellow businesses in the center, including Giant supermarket, Supercuts and Hollywood Tans, donated prizes for a raffle, Bosco noted,
“This shopping center is great. We all work together as much as possibly can.”
Registration begins at 8:15 a.m., followed by Zumba at 9:15 a.m., Boot Camp at 10:15 and a combination of Boot Camp exercises at 11:15 a.m.
“The 9:15 and 10:15 are normal classes we have every Saturday, it’s just that we moved them outside. The 11:15 will be 15 minute pieces with three different instructors,” Bosco explained, adding that if rain should intrude, the workouts will simply move indoors to the Lucille Roberts facility.
Nearly 100 folks showed up for last year’s workout, and Bosco estimated that about 35 percent were nonmembers — at least initially.
She was happy to report that the club — one of dozens of franchises across the country in the chain that grew from a location launched by its namesake in New York City in 1970 — did manage to attract a few new members from the charitable endeavor.
“We had a lot of people come out who didn’t know we were a full gym. They see something for women and they think either it’s a weight lose center or a small time gym that they’re not going to be able to get enough out of, which isn’t true. We have all the equipment, the classes, personal trainers and what they would need in a women-only setting. People don’t know the name of Lucille Roberts and what we have to offer,” Bosco added. “We just need to get them in the door because once they see what we have they’re hooked. They just give us a chance and not let the name they don’t recognize keep them away.”
For more information, call 610-337-3900