Food

Appeeling Fruit Inc. rolls out refreshed logo and packaging

Appeeling Fruit Inc. has just completed a project to create a new logo and packaging for its products. submitted photo

Appeeling Fruit Inc. has just completed a project to create a new logo and packaging for its products. submitted photo

Berks County >> The updated logo displays a new font with a glossy, ready-to-eat red apple. The redesigned packaging graphics stir a clean, yet whimsical feel while the application of earthy tones of color complete the overall connection to fruit picked fresh off of trees in the local orchard. The project has been in development for the past 7 months.

“Appeeling Fruit’s mission is to provide fresh, convenient food choices for healthier lifestyles. The clear, bold design of our new logo and graphics reflects the nature of our products — fresh, crisp and wholesome nourishment for health-conscious families,” founder and CEO Steve Cygan said.

Family owned since 1991, Appeeling Fruit Inc. is located outside of Reading. School students throughout Pennsylvania, Maryland, Virginia, New York and Florida crunch on Appeeling Fruit’s apple slices daily within their school lunch programs.

For more information visit www.appeelingfruit.com.

Categories: Food, Healthy Eating, Shopping

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